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Marketing A Green Cemetery

by infiniti_ms_admin
on March 15, 2012
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Green burial is not a new thing and yet not many people know about it nor understand it.  And let’s face it, not many people want to talk about death and dying.  But, there are only a couple of things you can count on in life and death is one of them. So, when Penn Forest Natural Burial Park hired us last year to help market Pennsylvania’s first exclusively green cemetery, I had my homework cut out for…
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Regurgitation in social media is not cool and not effective

by infiniti_ms_admin
on February 8, 2012
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I’ve been seeing a lot of duplication of posting from small businesses between their Facebook and Twitter accounts lately.  I would classify this in the faux pas, major no-no category. Here’s why: Twitter has a very specific lingo – RT means nothing in the Facebook world and neither does a #hashtag.  And vice versa, some Twitter users, don’t touch Facebook and won’t click on a FB.com URL.  They immediately ignore. Each of these networks has built a unique community.  The content you…
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Video Projects Are Fun

by infiniti_ms_admin
on January 17, 2012
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A few months ago (well Fall 2011), we started a cool project with Point Park University.  We were already working with the marketing and communications department on a temporary social media contract when we were approached by the Alumni Relations office.  They had a last minute cancellation of a vendor that was doing a video project for their upcoming Alumni weekend. We were happy to fill the role of project manager.  The first order of business…secure a solid vendor for…
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At Infiniti Marketing Solutions, LLC we build marketing strategies that achieve growth and long-term stability for our clients. Have a small marketing staff or no marketing staff at all? We can help.  Just setting up shop or been in business for 30 years? We can help. We can assist your marketing team on a per project basis or as an extension of your staff moving your marketing strategy forward. Bottom line, we strive to help businesses reach goals and the possibilities are endless.